While product marketing and branding may not be the most important factor in military, defense, medical and first responder equipment, it certainly does play a role.
OEMs (Original Equipment Manufacturers) spend years in researching and developing the perfect products for those specialty markets but often give very little consideration to how they are going to be stored and carried. The traditional types of leather or hard plastic molded cases are not always the best match and provide little in the way of padding and protection of the contents and limited options for branding on the outside.
The way to work around this issue is to step out of the traditional case options and move into the realm of EVA cases. These cases come in all different styles, types and options and provide a highly visible and visual way to set your device and equipment apart from the competition.
What is EVA?
EVA stands for ethylene vinyl acetate foam. While you may not be familiar with the name you have products in your home and office made from EVA. The EVA foam is compressed into a solid yet flexible material that is often categorized as semi-rigid. It will hold the shape of a case or briefcase, but it is also able to flex slightly and move, making it perfect for rugged working conditions.
There is no limit to the shapes of EVA cases. They can be standard computer types of cases, small medical cases, or they can be cylindrical, oval or irregular in their shape to conform to the specific equipment that needs to be carried and protected.
Additionally, the EVA compressed foam can be laminated with specific types of material to create a case in the color or colors of your company. It is also possible to further compress the foam to create textured areas or to imprint a brand, logo or the company name.
Choosing the Style
One of the best options for an OEM is to work with a company that specializes in designing, developing and manufacturing EVA cases. These companies have the specialized knowledge as well as the design experts to create a case that will not only provide a stylish and unique branded look but also protect the equipment.
Remember, these cases are not just for show. They have to be designed to be effective, efficient and practical for their intended use. By working with a company with this expertise, you can focus on the product and they will have the perfect case ready when you need it.
