You’re Selling Your Business, But Will Its Name Live On?

by | Oct 24, 2016 | Business

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Just thinking up your business name probably took as long as it did to complete all of the formalities to start your business. As you consider the right time to sell your business in Las Vegas and finding the best way to have your company valued to find its best-selling time and price, have you already considered creating a new name for your next business?

The Internet Will Help You Find a New Business Name

Entrepreneurs usually plan their exit strategy, so they know when they are leaving a business, when they buy one, or set it up originally. They often have a gift of thinking about a new business name that is effective as a brand and logo.

While the best entrepreneurs know what their business valuation should be if they were to put the business up for sale, most people overestimate the value of their company and struggle to put a realistic valuation into context. After all, a purchaser is only going to pay the right amount for a business.

When you sell your business in Las Vegas, it is better to look for a professional valuation of your organization before you put it up for sale, so that you can know if it is the right time to sell.

When you began your business, it would have been easier to find a suitable name for your business than it is in the current business climate. This is because so many businesses and other organizations own websites and it is impossible to begin your business without having access to the same name on a website. Other entrepreneurs think up good business names, purchase the website and wait for other entrepreneurs to buy the name and website from them.

Will Your Name Go with You?

Some entrepreneurs are so closely linked to their business, that it becomes impossible to sell the business as a going concern because it is too closely linked to the person leaving.

Where possible, it is better to use a business name that is distinctive, is easily pronounceable in all the main languages and easy to spell. By checking on the Internet, you will soon know if the word means something undesirable, elsewhere, so you can select another.

As you approach business brokers to help you sell your business in Las Vegas, potential purchasers will need to know if you intend to take your business name with you or whether it forms part of the sale. Your choice of business name may live on even after you have sold your organization, so what will you call your next business?

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