If you watch marketing trends, one of the most popular topics is to “go mobile or go home”. After all, it was only in 2018 that statistics have shown that around half of all consumers use their mobile devices before heading to a laptop or tablet. It is why so many experts point to mobile marketing strategies as one of the keys to success in the coming years. Among the most relevant is “ThumbStopper content”.
You may not have heard of it before, but it is a wonderful concept.
What is a ThumbStopper?
Take a moment to envision yourself using your mobile device. Just how do you power it? You are usually scrolling with your thumb through the different apps and mobile sites you enjoy visiting or even doing business with, and most commonly that will be some form of social media. Now, by scrolling, it means you are moving past the information, graphics, details and other content on the screen. Then, something catches your eye and you stop. Maybe it is a compelling graphic or a post that was shared by someone you know or trust. Either way, you will click on it, read or explore it, and then probably share it with others in your circle.
This is the concept behind ThumbStopper content.
As a business owner, you are the one who knows best how to create the kind of content that your audience will want to see and engage with. The problem for most is just how and where to deliver it. The time it takes to post content of interest to your potential viewers, follow up on it, and ensure it is performing as required is something very few business owners have. You can hire a social media manager, a marketing team and all of the rest, but even then, there is a lot left to chance.
That is why it is a better idea to emphasize your time and energy on the creation of the content that grabs the attention and interest of your audience and let experts handle the distribution aspects. The best part is that it is not just the producer of a product or service that benefits, but also any dealers or distributors – meaning huge audiences and great ROIs.
Are you interested in discovering how to use ThumbStopper content most effectively? If so, contact LotVantage. With them, you can build or expand your customer base through an array of services and solutions to many common marketing problems. Relying on unique software and innovative concepts, you can see your audience grow in the face of today’s biggest hurdles.Visit their site website or call 813-470-7094 for more info. You can also watch video on their YouTube channel.
