If you are thinking of moving your advertising dollars to indoor digital billboard advertising in 2020, then you need to think about how your target audience will perceive your ads. First, you must capture their attention. Then, you must leave them with a positive vibe about your business if your advertising is going to succeed.
Psychologists have shown that using the right colors is essential to your advertising success. If you are dealing with people’s money, such as insurance or financial services, then sticking to a dark color gives people the impression that you are serious and ready to help them. Many fitness and recreational companies find that using green helps them succeed because it makes people feel happy and relaxed. Red is seen as a stop sign and should be used sparingly to warn people that not doing business with your company can lead to dire consequences. Talk to your indoor digital billboard company in Tallahassee as they can help you choose the perfect colors to represent your business.
In addition to choosing the right color, it is also essential to choose the right shapes for your advertising. Shapes with sharp edges are perceived unconsciously as a danger sign that encourages potential customers to stay away. Therefore, you should consider using forms in your advertising with rounded corners.
It is also vital to make items that you want to draw attention to bigger than other items in your advertising. Talk to your indoor digital billboard company in Tallahassee about incorporating these ideas into your ads.
