According to several studies, online marketing sales have skyrocketed the past few years. For this reason, brick and mortar businesses are suffering; especially shops in rural areas who do not have an online storefront option for their customers.
Now is the time to make that transition for your small business. Follow these three simple steps to make the switch from brick and mortar to online storefront.
Take Quality Photos of Your Products
Research shows that customers are far more likely to purchase expensive items if they are able to see them in person. Since your new customers will be viewing your items online, you must give them realistic and high quality images instead.
If you are not a professional photographer, consider hiring one to take photographs of your items. Ensure that there is plenty of white space and that your products are the focal point of each photo. Most customers desire the ability to zoom in and rotate pictures while purchasing from online storefronts, so be sure to take photos that give them that opportunity.
Develop a Professional Web page Enhanced with SEO
Be sure to create a professional website for your business. If you do not specialise in web development, SEO, and online marketing yourself, hire a professional to help you do the work. Professionals can be found locally or online.
If you live in the area, there are multiple SEO companies in Johannesburg. One option, dedicated Google partner, Business Name, delivers cost effective solutions to your ever growing online needs. However, be sure to make a choice that will benefit your small business by researching which options are best for you.
Ask Your Current Customers to Spread the Word
Finally, remember that word-of-mouth is the best type of marketing strategy. Do not forget to ask your current customers to spread the word about your new online storefront.
If you have created a recurring audience who love your products, they will be happy to share your news with others. Encourage them to share online by offering discounts and giveaways, which will inspire them to spread the word.
Above all, remember that it takes time and effort to build your brand online, but with the market shifting, it is your shop’s best option to continue growing and to boost sales.
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