Why You Should Audit Your Website Before Updating

by | Mar 16, 2018 | Search Engine Optimization


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Many small and medium-sized businesses, together with nonprofit organizations, often believe that updating their website regularly will be sufficient to give it a new look to attract more visitors. A better option is to invite professionals who can provide a free SEO audit to check that your website is working properly and efficiently, before dealing with the cosmetic effect.

You Cannot Put Right What Is Already Wrong

While you may choose a company based on the lowest price to provide you with your website design and development, perhaps choosing a template from a small range, you might be still wasting your money.

By having experts check the background mechanisms of your site, they will investigate all the content on every page and analyze your videos and any files available for download.

The professionals providing your free SEO audit will be able to see what is working for you and what is not.

Complete search engine optimization is important because it keeps you up-to-date with the algorithms used by the most popular search engines. This helps boost your potential appearance for high page ranking and preferably, a top position on the first page.

They will assess the best keyword research. This will help them understand whether you are reaching the exact type of visitors and purchasers that meet your specific requirements.

They will find out how long individuals are staying on your site and suggest ways in which this can be increased.

Should you require customers to move directly to a purchase zone, your free SEO audit will review your process to see if it is working in the best possible way for you.

For the technically minded, the audit will assess your meta description, header tags, page authority and manage broken links. It is not important to understand these terms, but it is vital that the audit is completed by exceptional professionals.

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