With any type of business in any industry, creating a distinctive identity for your company and your products is a critical factor. This is also true in the rapidly expanding number of dispensaries found throughout states that have legalized or decriminalized the sale and use of medical and recreational marijuana.
The term branding is used a lot in articles and blogs across the internet, as well as in business workshops and in discussions with consultants. However, when it comes to dispensary branding, the message sent and the identity created can be a significant factor in bringing in customers and growing your business.
What is Branding?
Many people see branding as simply choosing a logo, selected specific words used in advertising and marketing that help to define your product and your service. With cannabis dispensary branding, there is also the need to set the dispensary and the product apart from the competition.
A good place to begin with cannabis dispensary branding is to think about the message you want your customers to hear, see, and experience when they come into your business. What makes your dispensary different from the one across town? What is the lasting impression you want your client base to remember about their experience at your dispensary?
Branding and Marketing
While two different aspects of a business, branding, and marketing go hand in hand. Branding is the way that your marketing is differentiated from the competition through the use of your logo, message, and product. By effectively combining the two, they continuously work to reinforce your business in the minds of your target audience.
