Print catalogs are an effective way to boost sales and increase profits. Whether you’ve been in business for many years or are new to the retail market, circulating a print catalog could be just the added push you’ve been looking for.
Components of an Effective Catalog
printing catalogs have the ability to show, describe and sell your product without you every being present, so that means you need your catalog to be your voice, and represent your company. Creativity is key. Bringing together the factual with the emotion connection consumers have with products is what a good print catalog can do. There are three components that should be focused on when putting together a catalog.
* Copy: The best copy will sell your product through fact, emotion and by convincing the consumer that this product can solve a problem they have or could have. A good catalog company will provide copy, edit your already written copy or refresh copy that has worked for you in the past.
* Photography: If your product doesn’t look good, no one is going to buy it. The photos you use to represent your product could be the difference between a sale and no sale. Hire a professional who specializes in catalog shoots to do the work. They’ll know just how to make everything from a dinner entree to air conditioning equipment look its best. If models are need for the products, they can hire just the right people; people who will look like the people you’re targeting.
* Design: Showcasing your products is both an art and a science. Your catalog design will go a long way toward getting people to look at it in the first place. Each unique audience, from college kids to retired millionaires, are affected by different things. A good design will strike an emotional chord with your target audience and draw them in. Then you’re products will be seen as something they could see themselves buying and using.
When putting together your print catalogs, keep these three important elements in mind. Your objective is to increase your sales and your bottom line profits. Take the time to make sure your catalog connects with your target audience on an informational and emotional level.
