Four Key Components Of Good Business Plans

A good business plan is a document that helps to keep a company on its course toward its objectives and goals. It also lays out the reasons why a company is different from its competitors and what market(s) it will serve to help it attain success. In all quality business plans, there are four main areas that are covered. Learn what these are below.

Why Are A Company’s Products and/or Services Better Than the Rest?

A New Jersey company wanting to differentiate itself from its competitors and the rest of the field needs to determine exactly what it can do better than others. This core concept needs to be laid out in a business plan. This part of the plan will help to keep the company’s core unique selling proposition (USP) in mind whenever employees and management work to create new products and services. The key is that the company must create value for its target market(s) in order for it to stand out from the rest of the field and help convince the public that this company is the one to do business with.


For any company in New Jersey to succeed, it has to advertise effectively to the people it wishes to serve. There is so much competition today that “waiting for them to come after it is built” will lead to failure, not success. This part of a business plan will lay out exactly what target market(s) is to be reached and exactly how they will be reached.


This part of the plan outlines exactly what each executive and board member brings to a company in terms of experience and expertise. It should demonstrate exactly how each person’s unique skills and abilities will help the company reach its goals and objectives.

Projected Future Finances

This part of the plan is to extrapolate based on available data and reasonable projections how the company will do one year out, two years out, and beyond. These are especially critical to investors and/or prospective business buyers who want to see if the projections are reasonable and if they are enticing enough for them to want to financially back or purchase the company.


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