Marketing video production in Orange County has become extremely popular, especially in today’s world of the Internet and being able to reach millions with just one strategically placed video on a well put together website. However, as with anything else, there are pros and cons to putting marketing videos on your website. Here are a few of the pros and cons to help you make an informed decision for your business.
Pro: Quickly Captures Customer’s Interest
One of the biggest benefits of marketing video production in Orange County for websites is the fact videos tend to capture the interest of potential customers faster than blocks of text do. Most people today are on the run constantly and don’t have time to sit and read a lengthy article. A well-placed video with a friendly person speaking that is shot in high quality can capture a potential customers interest and prompt them to buy your product or service as well.
Con: Low Quality Can Cheapen Your Brand
The biggest disadvantage to putting marketing videos on your website is when the video itself is low quality. That’s why it’s always a good idea to hire a professional video production company to take care of shooting the video for you, no matter what it is. Low quality can cheapen your brand and drive customers somewhere else.
Pro: Videos Work Well in Short and Long Formats
With videos on your website, you have the choice of making them super short or reasonably long. You want to keep it between two and 30 minutes at the most to keep your customer’s attention but still cater to their busy lifestyle. You can do that with video, not so much with long blocks of text.
For more information on marketing video production in Orange County, contact the professionals at The Corporate Film Guys for help.